Krohne Group has announced the appointment of Jonathan Ashton as their new Middle East and Africa regional Head of Marketing and Communications.

Ashton has been tasked with developing and implementing a full industrial marketing and communications roadmap for the global manufacturer and supplier of solutions in industrial process instrumentation. 2021 sees Krohne celebrate a century of innovation and excellence in the world of flowmeters and industrial instrumentation, with a focus on quality and longevity. Industrial infrastructure builders who demand precise measuring capabilities have used the brand for decades in the region across oil & gas, water, power, and mining sectors, and Ashton's remit will be to increase demand even more.

Ashton joins from Publicis Groupe, with a strong track record gained from over 15 years within marketing and communications for numerous brands across EMEA. He has spent the last 11 years in the GCC region. His last role, Communications Director at MSL Group Middle East, saw him develop senior leadership profiles and brand narratives for companies as diverse as ADDC, du, Global Village, P&G, and VFS Global.