Influencer marketing has become ubiquitous in social media. So, what is the role of influencers in brand building & marketing?

Deepa Vaidyanathan (ABG, Senior Communications Director at P&G), Karl Mapstone (Co-Founder & Head of Vamp Middle East), and Asma El Fardy (psychologist & influencer) discuss the benefits and opportunities of adopting transparent influencer marketing practices.

Under its LEAD initiative, the Advertising Business Group (ABG) released a new charter and best practices guide on influencer marketing transparency in the United Arab Emirates.

Read more information here.