Leila, Tim and Mourad are influencers active on different platforms, with a focus on different industries and followings of different sizes. They have one thing in common: they collaborate with brands and businesses whose services and products they promote to their followers in the UAE and beyond. Because they engage in commercial advertising, they need to ensure they are in line with what the UAE law prescribes. But what exactly are the local guidelines?

Brought to you by the Advertising Business Group (ABG), the LEAD initiative raises attention to the best influencer marketing practices in the United Arab Emirates.

In 2021, the Advertising Business Group released a charter and a best practices guide on influencer marketing transparency.

Read the full charter and become a signatory here.