Previously under Alexandre Hawari, currently CEO at Akama Holding, Mediaquest will now focus on diversifying and expanding its approach across the media landscape in the MENA region under Obeida's reign. “After building several market-leading brands in the region and forging powerful alliances and relationships, she’s more than ready to shift gears and build an even bigger future for Mediaquest. The combination of Obeida’s talent and our resources will prove formidable,” said Alexandre.

Obeida joined Mediaquest in 2007 as a business development manager, since then she has contributed significantly in broadening the regional publications reach to over 2.6 million audiences across both print and digital platforms. “The digital transformation of media doesn’t stop at the delivery of content online. That’s merely the beginning of a far longer and exciting new journey, powered by data, audience and market intelligence, technology, and our subject-matter experts,” commented Obeida Danhach, CEO of Mediaquest. “It opens the door to new growth opportunities, business models, revenue streams, and a brighter future for our teams, audiences, and clients. These are hugely exciting times,” said Obeida.

As CEO, she will oversee Mediaquest’s move into its third decade, transforming it into a marketing services company focused on the female audience in the Middle East. Using the insights and relationships it has gained over the years, it will reposition itself to provide data-driven, content, creative, tech, and consulting services to brands seeking to capitalize on this powerful audience.