Facebook:

  • Launches ‘Campaign Ideas Generator’ for advertisers to get the freshest inspiration, assets, and resources
  • Rolls out end-to-end encryption on Messenger video calls
  • Introduces new advertising approach and details a roadmap for ads less reliant on third-party data
  • Takes Reels to its main Facebook app

Instagram:

  • To extend video length for Reels to a maximum of 60 seconds
  • To introduce ads in the Shop tab globally for business to advertise their products
  • To replace ‘Swipe Up’ link mechanic with a link sticker, opening the door for more creative possibilities

Twitter:

  • To add e-commerce features including an all-new ‘Shop Module’
  • Adds a co-hosting feature to Spaces, allowing users to add up to two co-hosts and ten speakers
  • Tweaks Spaces for easier sharing, search, and enhanced guest management options
  • Adds more features to Spaces, such as hand raising and topic labels
  • Changed its font as part of a larger visual revamp with new buttons and colors
  • Tests new follower removal controls, allowing users to directly remove followers without the need to block them
  • Updates API with more Spaces features allowing integration with third-party apps
  • To add new conversation controls, such as the ability for users to un-tag themselves from threads
  • Expands ticketed Spaces access for iOS users

Reddit:

  • Joins the short video party by adding a new TikTok-esque short video feed

Snapchat:

  • Introduces ‘My Places’ for Snap Map allowing business listings to be showcased on the app
  • Launches ‘Snapchat Trends’ site, highlighting the top trending content around the platform
  • Enhances Scan tools as it will be the centerpiece for a new AR shopping experience

LinkedIn:

  • Introduces ratings and reviews, allowing profiles that offer services to know and display what clients think of them

WhatsApp:

  • Adds new group settings, allowing users to archive group chats even if they are still active
  • Rolls out ‘View Once’ format, allowing to set images and videos to auto-erase after they’ve been opened

TikTok:

  • Enhances Livestream tools, adding moderators, event-scheduling, and duets
  • Launches test of a Stories feature
  • Brings new business partnerships, allowing users to leverage Vimeo and Canva features to create better business content
  • To further increase max video duration to up to 10-minute uploads
  • Introduces Effects Studio beta for developers to create their own AR effects

YouTube:

  • YT Studio rolls out dark mode
  • Announces more stringent rules for YouTube Kids which will see ‘overly commercial’ content removed
  • To include video chapters in search results increasing SEO considerations