On May 18, 2021, the MENA Effie Thought Leadership Program – Mediaquest's first in-person event since Covid-19 – kickstarted conversations around marketing effectiveness in a post-pandemic world.

If 2020 showed us anything it’s that nothing is certain. Many plans went out the window despite careful preparations. So, what does that mean in terms of strategic marketing planning? In this session,  Sevgi Gur, VP of Marketing at OSN,  Dewald Du Plooy, Marketing Director at KFC MENA, Yum Restaurant's International and Asih Wulansari, VP of Marketing and Strategy at Mashreq tells us how to prepare for the unexpected.