Media agency Mindshare hosted yesterday the “Art of Adaptation” event, highlighted the new trends in media with motivational speakers who shared best practice in making the most of adaptation in life, business and media.

Speakers included former Formula 1 Grand Prix Champion David Coulthard and The Economist’s Global Head of Digital and Content Strategy Nick Blunden. From media powerhouses like AOL’s David Shing to Michelle Mone, who founded the multi-million dollar Ultimo Brands Empire.

“Rather than resist a changing market and a faster-paced, more connected world, Mindshare continues to transform to bring our clients original and innovative solutions,” says Mindshare MENA CEO Samir Ayoub.