Dubai based PR agency Iris Public Relations has been appointed to handle the PR activities for international skincare brand Orlane in the UAE.

Started in 1947, Orlane proved to be a forerunner of anti-aging skincare by becoming the first brand to use “truly active” ingredients in its products. The founding principle of Orlane anti-aging skincare is the B21 Bio-Energic Anti-Aging Complex, based on the fabulous potential of energy to re-educate the skin. It has adapted to reflect research breakthroughs, but remains at the heart of each Orlane anti-aging formula.The Orlane brand is distributed in about 75 countries.

“Our aim is to increase brand visibility and create more awareness for Orlane’s key skincare products in the UAE. We will also be managing the brand’s social media programme,” said Lisa George, director at Iris Public Relations , Dubai.

Iris PR also handles cosmetic and fragrance brands such as Arcancil, Bogart, Ted Lapidus and Marina de Bourbon.

Article originally published in Mediaavatarme.com