Oracle announced that it has signed an agreement to acquire LiveLOOK, a global provider of real-time and visual collaboration technology for co-browsing and screen sharing. “Consumers are increasingly conducting transactions across multiple digital channels such as web and mobile.  Meeting consumer demands and exceeding their expectations for web and mobile service and support will improve customer satisfaction and enhance revenue,” said  in a statement David Vap, Group VP at Oracle Product Development.  “With LiveLOOK, the Oracle Service Cloud will enable customer service and sales agents to deliver exceptional customer experiences.”

LiveLOOK’s cloud-based co-browse technology enables customer service and sales agents to collaborate and visually guide consumers through web and mobile environments to resolve issues effectively and improve the quality of buying decisions.Oracle has over 100 global customers using LiveLOOK’s co-browse technology, as an embedded part of Oracle Service Cloud offering.

The Oracle Service Cloud is an integral part of the Oracle Customer Experience Cloud, which includes commerce, sales, service, social and marketing clouds. The Oracle Service Cloud customers who are currently using the LiveLOOK solution will also be able to take advantage of some of the latest LiveLOOK co-browse capabilities as part of their standard Oracle Service Cloud upgrade.

“LiveLOOK’s innovative multi-channel co-browse and visual collaboration technology puts agents on the same page with consumers to improve customer experience and enhance sales,” added Igor Khalatian, CEO at LiveLOOK.  “We have enjoyed a successful partnership integrated with the Oracle Service Cloud, and we are now thrilled to join Oracle’s leading Customer Experience portfolio.”