McCann Worldgroup’s digital arm, MRM//McCann, has won the digital media brief for youth-focused shoe brand Ecco.

Effective immediately, MRM//McCann will be responsible for all of Ecco’s digital production throughout the Middle East and North Africa, as the Danish footwear giant looks to make inroads into the region and grow its market share. Ecco’s regional headquarters is in Dubai, and the brand is present in ten markets via a network of more than 55 stores across the MENA region.

“The MRM team is always extremely helpful and supportive. With great attention to detail and the ability to give dependable advice and explanation, we have been able to achieve great results with the aid of their professional team,” says Chivonne Williams, creative and  digital marketing coordinator at Ecco, on the thinking behind the decision to appoint MRM//McCann.

James Gaubert, general manager of MRM//McCann Dubai, commenting on the account win, adds: “We are delighted to be partnering with a brand that has such a global presence, and we look forward to working with the Ecco team closely on this exciting project, helping to take its digital agenda and consumer reach to the next level across the whole Middle East.”