The 2014 FIFA World Cup and Ramadan, two of this year’s most memorable events, are prominently featured in the MENA YouTube Pulse 2014 Leaderboard’s special listing on the most viewed ads of the past eight months. Pepsi’s collaboration with Chipsy for Ramadan, which features popular celebrities from various eras of the Egyptian cinema, takes the top spot. Telco operator Mobily’s ad starring Yousef, a Saudi Arabian comedian who conducted spontaneous interviews in the streets of Brazil during the World Cup, comes second. The third spot goes to Gillette’s “#InnerSteel” football themed-ad, featuring Lionel Messi and Roger Federer, followed by STC’s football-related ad promoting its QUICKnet recharge cards. Land Rover completes the board with a short documentary following a renowned Dakar Rally racer’s triumph over the harsh conditions of the Empty Quarter desert with his Range Rover Sport.

Brand: Pepsi and Chipsy

YouTube channel: Pepsi Masr

Creative agency: IMPACT BBDO

Brand: Mobily

YouTube channel: Mobily

Creative agency: Lowe MENA

Brand: Gillette

YouTube channel: Gillette LA

Creative agency: Grey

Brand: STC

YouTube channel: STC

Creative agency: JWT

Brand: Land Rover

YouTube channel: LandRoverMENA

Creative agency: Wunderman