GEMS Education, one of the leading providers of K-12education, has introduced a new global brand identity, which better reflects the company’s vision, mission and values. The above design will replace the well-known diamond logo. However, the sentiment behind the name GEMS remains; “all children are precious and we will strive to meet the aspiration of our parents by unlocking the potential of every student”.

Commenting on the new branding, Dino Varkey, group executive director and board member, GEMS Education, says in a statement: “It is amazing how far we have come. Over the past 55 years, GEMS Education has grown from one school in Dubai to a truly global company, with one incredible mission: to make quality education available to every student. Together, our 13,000 plus colleagues across 16 countries share this one purpose: to empower human possibility around the world. This unifying goal is at the heart of our brand’s identity, and it lives in everything we do”.

Varkey continues: “Our new identity captures the essence of who we are and the important role we play in developing students of character