The Entertainer, the Dubai-based international incentives provider, announces a new integration with smartphone technology company Uber, which will allow customers to request an Uber car directly through the Entertainer’s App. The partnership represents Uber’s first API integration with a UAE-based business, and will be available across all the Entertainer’s markets.

As a result of the new introduction, customers searching through the App will now see an Uber icon on the screen. Registered Uber users will be able to click on the icon and request an Uber ride, choose a car type, and view the estimated time of arrival directly and seamlessly through the Entertainer App. The new feature also means that the drivers will know exactly where they are heading.

“We’ve always prioritized our customers, aiming to provide them with a top-notch, unique user experience through the Entertainer App – and an international transportation partner was the logical next step in our quest to evolve our offering,” says David Ashford, e-business and information director for the Entertainer, in a press statement. “With Uber’s API, we are transcending the limitations of a single App by providing an enriched and simplified experience that will allow residents at home and abroad to do more all within the Entertainer’s platform.”

“As consumers demand more from their personal technology applications it is important for organizations to work together in order to provide a more innovative offering. Our partnership with The Entertainer is a great example of how our shareable digital infrastructure (API system) can help businesses evolve their service, making life simpler and more convenient for users,” says Jean-Pierre Mondalek, general manager of Uber UAE.

The Entertainer App also offers users a host of other user-friendly features such as a simple PIN-based redemption, location-based search where users can find outlets and offers closest to them, and a savings calculator which tracks savings made using the Entertainer offers. The App is free to download for Apple, Android, Blackberry 10 and Windows phones.