Following a multi-agency pitch, Daimler has appointed independent agency Socialize to handle the social media duties for Mercedes-Benz across the Middle East and Levant. “We are really happy to be working with Daimler and look forward to raising the social media marketing bar for Mercedes-Benz in the region” says Akanksha Goel, managing director, Socialize. “With extensive experience working with automobile brands over the past three years, Socialize will bring its unique combination of creativity and digital expertise to communicate the brand value through an effective social marketing strategy,” she adds.