Etihad Airways has launched an exclusive Twitter account to engage with Gold and Platinum members of its frequent flyer program, Etihad Guest, on the popular social media platform.

The Etihad Premium Twitter channel provides an online touch-point for Etihad Guest Gold and Platinum members to gain access to  benefits such as privileged content, tailored news and offers, and prioritized round-the-clock service in English and Arabic, including a five minute response time and retrospective mileage claims.

Elizabeth Selby, Etihad Airways’ head of social media, says in a press statement, “We are excited to be the first airline in the world to launch a Twitter account dedicated for its top-tier frequent flyers. The new channel aims to enhance the experience of our most valued guests by offering them a personalized service and delivering a range of unique benefits. It also allows Etihad Airways to create highly-focused campaigns and build stronger relationships with its premium audience through meaningful conversations.”

To sign up, Etihad Guest Gold and Platinum members need to email [email protected] with a copy of their Etihad Guest Card, and also provide their date of birth, post code and Twitter user name.

Once verified, members will be able to follow @EtihadPremium on Twitter and stay up-to-date with the latest activities on the account.