Social TV is VivaKi’s proprietary real time solution that allows us to discover the most trending TV content and topics. The product offers in-depth analysis on top performing shows in the social space, with detailed insights for brands to utilize. Now that the Ramadan 2015 TV schedule is in full swing, so are the conversations around this month’s shows.

With 1,55,465 mentions, Selfie maintained the top position for the second week, its consumer engagement and impactful messaging reaching its peak during an episode on religious sects. The Ramez Wakel El Jaw prank retained the second position, but witnessed a huge jump in overall mentions at 164,776 – surpassing Selfie’s – as it gained momentum over a prank played on worldwide socialite Paris Hilton; the airing of Hilton’s episode ensued a great deal of conversation and controversy around faking an imminent plane crash as a prank. Followed articles reporting that Hilton was threatening to sue Wakel El Jaw producers for emotional distress, generating even bigger buzz and publicity around the show. Bab El Hara’s seventh season sustained its love-hate relationship with the audience, while viewers relished in the last season of do-good reality show Khawater as it set to aid 12,000 refugee families. Cello, the love story of this Ramadan slid out of the top five rankings this week as Al Ahd, a multi-genre Arabic series came in fifth with 22,711 overall mentions.

View the first week’s update here.