Dubai-based integrated communications agency IHC has won the GCC integrated communications account for Travelex following an extensive multi-agency pitch.

IHC was initially tasked with Travelex’s strategic PR duties. However, the remit now includes full-service social media marketing to raise Travelex’s brand awareness across the Gulf countries.

Ian Hainey, IHC’s managing director, says in a press statement: “A client of Travelex’s magnitude is the cherry on the top of a number of fantastic client wins for our PR team in 2015. We’re absolutely delighted to have won a hard-fought pitch to land this exciting regional account. Most of us have exchanged money at some point and we are now placed to give fantastic insight from the market leader on all manner of currency topics, which can often have a real influence on our lives through personal, business and travel decisions.”

Megan Landauro, Travelex’s global PR Manager, adds: “We chose IHC as they’re clearly an agency in tune with what today’s media want and need. Their straight talking, honest and non-patronizing approach makes them the perfect fit for our team and brand.”