Dentsu Aegis Network is expanding its service offering in Kuwait through a new partnership with Views Communications. The new partner will take full responsibility for the media planning and buying requirements of Carat and other Dentsu Aegis Network clients in the country going forward.

In step with strides being made in the country’s media scene Dentsu Aegis anticipates higher advertising spends in Kuwait. While print still dominates, digital is growing exponentially. The local on ground capabilities of Views Communications paired with Dentsu Aegis’ global scale and expertise will allow clients to navigate the media landscape and keep up with ever changing consumer behaviour.

Views Communications, a full service agency that spans media planning and buying, creative, PR and activation, was founded in 2010 with numerous local brands among its clientele. The existing team will be led by Karim Bitar, CEO of Views Communications. Bitar started his career in 1981 in Jeddah with Intermarkets and then joined TMI, which later became JWT. Karim moved to Kuwait after the invasion in 1992 to manage the operation until 2014.

The new partnership will see the team working on existing local clients, Carat regional clients which include GM, Total, BA, Pringles as well as new prospects.

“This partnership is another important step in continuing our expansion in the Middle East and with Karim Bitar’s extensive experience and understanding of the media landscape in the market, we are confident that we will see significant growth in Kuwait,” says Michael Nederlof, CEO Dentsu Aegis Network MENA, in a press statement.

Martin Boot, general manager, Carat Qatar and Kuwait, adds: “We are extremely happy to partner with Views Communications, a team that has thorough knowledge of the Kuwaiti market and who will be able to take our business there to new heights. By having a full-service agency onground, we can now offer our clients a more holistic approach for all their marketing and communication needs.”