PR and content marketing agency Brazen has launched a personal representation division. Its first client, Corrine Fuchs, is the founder of one the UAE’s blogs, Mommy in Dubai.

Brazen will be handling all of Fuchs’ media publicity and will be acting as representative for all brand partnerships.

At the core of the strategy will be the enhancement of Fuchs’ campaigns with some of the most established brands in the region, as well as reaching out to other potential collaborators.

Brazen will also be activating a media relations drive to increase Fuchs’ profile to relevant media outlets covering all things essential to her, including family, the UAE and expat life.

Fuchs, founder of Mommy in Dubai, says in a press statement, “I attended one of Brazen’s events earlier this year and I was impressed with how professional, passionate and knowledgeable the team was. They came up with some great ideas on how to take Mommy in Dubai forward and have a real understanding of what I am trying to achieve personally and professionally. I’m really excited to work with them.”

Louise Jacobson, managing director of Brazen, adds, “Mommy in Dubai is a fantastic and successful blog with a highly loyal fan base and Corrine has a great reputation in the region. We were absolutely thrilled to be approached by Corrine. The team is fully geared up for the new chapter of Mommy in Dubai.”