Effective immediately, Al Ghurair Centre has appointed Blue Apple as its advertising agency for the UAE following a multi-agency pitch.

Hani Dabash, vice-president of Mall, Residential & Commercial of Al Ghurair Properties, says in a press statement, “As our ambitions for the future are to break the traditional advertising conventions, we are very excited to partner with Blue Apple and look forward to setting a new precedent. Blue Apple has shown tremendous interest in taking our brand forward and demonstrated a strong strategic understanding of our business through relevant creative and integrated solutions. We look forward to building this partnership to a fruitful and mutually beneficial one.”

Vishal Anand, CEO of Blue Apple, adds, “We are excited to be the communications partner for such a divergent thinking and innovative brand and are extremely pleased to win them over with our creative approach and forward thinking strategy which is in line with their vision. We too look forward to an exciting, opportune future.”