MEC has launched MEC Wavemaker to create content that measurably improves a brand’s performance by bringing together existing teams in content strategy, social, partnerships, experiential, SEO, production, and creative services under one offering.

Initially launching in 10 markets – including the Middle East – Wavemaker will launch in 20 more markets through 2016.

MEC Wavemaker will utilize specialist content tools to drive insights, provide format and platform neutral recommendations linked to MEC’s view of the purchase journey, leverage distribution resources to maximize value along with data to optimize performance.

Commenting on the launch, Mohan Mambiar, CEO of MEC Wavewaker, says in a press statement: “MEC Wavemaker is a radically different approach to content creation that will further enhance our client’s online offering in a unique and effective way that boosts brand performance. We recognize that in this challenging digital environment, clients need to build quality content that is also scalable.”

The new offering will offer four key elements under one roof: data and customer journey insights, content creation, and distribution and evaluation.

Launching with over 20 dedicated staff member in the MENA region, MEC Wavemaker aims to fuse the power of media specialists with the right creative talent.