SocialEyez has been appointed as the social media agency for Dubai Parks and Resorts, the region’s largest integrated theme park destination scheduled to open in October this year. The agency will manage all the social media activities, monitoring and listening, and content creation for the overall destination as well as motiongate™ Dubai, Bollywood Parks™ Dubai, and Riverland™ Dubai.

Commenting on the partnership, Vinit Shah, chief destination management officer at Dubai Parks and Resorts, says in a press statement, “Our partnership with SocialEyez comes at a strategic time as we shift the focus of our communications from construction updates to announcing the installations of our exciting rides, shows, attractions and retail offerings.”

Fadl Al Tarzi, the agency’s CEO, adds: “This is undoubtedly spot on the kind of account we love to work on at SOCIALEYEZ. Working with Dubai Parks and Resorts will bring out the best of our team, we expect the account to leverage almost every part of our agency’s offerings from creative content to video to apps to launch campaigns to linking with e-commerce. We’re truly honored to be working with such an exciting client but also one that is of strategic importance to Dubai’s current and future tourism sector.”