Following a competitive three-month pitch process, Grey MENA has won the account for natural mineral water brand AQUA Carpatica.

The agreement will see the agency group managing the brand’s through the line communications, including its digital and social channels.

Nadim Khoury, Grey MENA’s CEO, says in a statament: “At Grey, we are really excited to be partnering with one of the world’s leading natural mineral water brands. We are truly looking forward to fuse our creative minds with the AQUA Carpatica team to plan, coordinate and execute a series of winning campaigns and initiatives that launch, present and anchor the brand’s core values in the minds of consumers across the Middle East.”

Jean Valvis, AQUA Carpatica’s Founder and CEO, adds: “As an independent company, we are resolute in providing a high-quality product that fulfills all of the requirements for a perfect bottled natural mineral water. Any informed consumer in the world deserves to taste the purity of AQUA Carpatica springs. Through its unique design, pleasant taste, known health benefits and our conscious respect for the environment, AQUA Carpatica is truly Nature’s Most Perfect Water.”