UAE-based digital, publishing and events company Mediaquest has partnered with third-party analytics firm, Moat. Accredited by the Media Rating Council (MRC), Moat specializes in “attention analytics” and works with brands, agencies, publishers and platforms to help drive more effective advertising, through better measurement, analytics and a shift toward attention signals.

The partnership comes at a critical time when the industry – agencies and clients – are feeling the need for increased transparency in measurement making the company one of the first few in the region to partner with Moat. Commenting on the partnership, Rosy Kachouh, general manager of Mediaquest, says, “Transparency and viewability are at the core of any digital advertising strategy. They have always been part of our commitment to our clients and this partnership with Moat endorses it. With this integration, we will be able to provide advertisers with the insights and metrics they need.”

The agreement will cover campaigns run on all of Mediaquest’s portfolio of premium websites ensuring utmost transparency and optimization of ad inventory to deliver strong results.

The partnership was signed in May 2017.