We’re not in the business of making typos; and definitely not getting the kind of attention when we do. Actually, that’s arguable but we won’t go there. So putting aside the urge to put our own typo-ridden article, we looked at how brands around the world reacted to ‘covfefe’.

Did someone say #covfefe ☕☕☕

— Costa Coffee (@CostaCoffee) May 31, 201

Total interactions: 975

I can’t believe it. The final secret ingredient has at last been revealed… A sprinkle of #Covfefe

— KFC UK & Ireland (@KFC_UKI) May 31, 2017

Total interactions: 4194

Euston to #Covfefe in less than an hour ? pic.twitter.com/ZRv6Rovhxt

— Virgin Trains (@VirginTrains) May 31, 2017

Total interactions: 1877

I went to bed early and missed Covfefe Twitter. The president should not be allowed to publicly humiliate himself after midnight.

— R/GA (@RGA) May 31, 2017

Total interactions: 183

For the days when a cup of covfefe isn’t enough #Covfefe pic.twitter.com/iMrMYWAz3U

— Red Bull (@RedBullZA) May 31, 2017

Total interactions: 96

*Data via Socialbakers