iProspect, the Dentsu Aegis Network digital performance agency, has been awarded the SEO, content and SEM duties for Atlantis, The Palm following a competitive pitch process.

The agency will launch and execute a new performance-driven approach for the brand, targeting local, GCC and international markets.

Ravini Perera, senior vice-president of sales, marketing and PR at Atlantis, The Palm, says in a statement: “We have ambitious targets to continue to grow room revenue, occupancy and market share for Atlantis and a key part of achieving our goals is to have a robust digital performance strategy. We were attracted to iProspect’s data and insight driven approach, as well as their global reach paired with local expertise – we look forward to working together to deliver on our targets.”

Iyad Tibi, regional general manager at iProspect adds: “We are extremely proud to have been awarded the account and fully charged to grow our partnership with Atlantis. As a leader and pioneer in the region and world’s hospitality space, we are excited to be implementing new technologies and innovative solutions to go beyond results and drive business performance for the resort.”