RAPP Middle East, part of the Omnicom network, has just concluded an extensive pitch process bagging a three-year CRM contract for a leading automotive client.

The client is none other than BMW Group Middle East.

The pitch included other companies including Accenture Interactive, according to industry sources. Just recently, however, BMW Group extended its relationship with Accenture Interactive to support the BMW and MINI brands through the delivery and support of content and features across its digital channels worldwide.

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As a new partner, RAPP will be responsible to support and strengthen the CRM operation for BMW and MINI across their markets within the Middle East region. The scope further spans strategic consulting, lifecycle and data management, customer communication and fulfillment, as well as performance steering.

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This move reinforces RAPP’s vision of helping brands create more meaningful relationships with customers and build brand loyalty, fuelled by a unique, deep understanding of people, technology and data. “CRM is at the heart of RAPP’s DNA and plays a pivotal role in supporting clients, ensuring a 360 engagement that drives growth and nurtures deeper relationships,” the company says in a statement.

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Diksha Dua, President RAPP Middle East, adds, “The RAPP team is excited to work with the BMW and MINI management in the Middle East, transforming the CRM strategy for two incredible brands. CRM is a game-changer in helping businesses integrate accountability into every AED spent. We look forward to the shared success of working proactively and collaboratively across markets”.