Our second episode takes us into Real-time bidding (RTB), which means the advertising inventory that is bought and sold on a per-impression basis via programmatic auction. This takes places while the page is loading.

The bidding begins as soon as the user visits the webpage. The bid request is triggered from the publisher’s end that may include various other factors such as user’s demographics,  location, browser etc. The winning bidder’s ad is the one that is loaded on the website.

This series about programmatic advertisement is published in partnership with Gamned.