Amazon and Souq announced the launch of Amazon.ae, a new local shopping experience for customers in the UAE. The website Amazon.ae features over 30 million products from local and international businesses, including products previously available on Souq and five million products from Amazon US, the company said in a statement.

Customers can shop on Amazon.ae by using the Amazon App or by visiting the new website. The company said that both the app and the website will offer “a fast and rich browsing experience, accurate search results, trusted product reviews, personalized recommendations and simple order management.”

According to them, the shoppers can search for the products they want to buy and pay in Dirhams whether using local or international credit cards or even cash on delivery (COD). Nonetheless, Arabic language has been introduced to both the mobile app and the website.

Businesses who were selling on Souq will now be selling on Amazon.ae. For businesses, there will be access to easy listing tools, safe payment processing, promotional features to help them get discovered by customers, and simplified logistics solutions with Fulfillment by Amazon (FBA), said the press statement.