There is more content out there than at any other point in time. Some moments get more eyeballs than others, though. Communicate looks at the most-viewed content globally.

Beijing Olympics Opening Ceremony (2008)

The Beijing National Stadium – better known as the Bird’s Nest – was home to the Beijing Olympics’ Opening Ceremony in 2008. The program gathered over two billion viewers as 15,000 performers from all over the world were filmed for four hours. The ceremony, ranked as the most-watched television event in history, took place on Friday the 8th, 2008 at 8 pm – the number eight is associated with prosperity and confidence in Chinese culture. Even if you don’t subscribe to the superstition, you can’t deny the accolades the ceremony received for its showmanship.