The WARC Rankings are a global index of creative, effective and media excellence in advertising. The WARC Effective 100 rankings take into account performance across top-tier strategy, marketing and creative shows around the world and are hence the most rigorous rankings.

In the 2020 WARC Effective 100 rankings, McCann Worldgroup’s agency FP7 McCann was ranked as the world’s most effective individual agency in the world. This marks the second time FP7 McCann has topped a global ranking, following its triumph at the Global Effies. McCann Worldgroup was also named the number one network for effectiveness in the 2020 WARC Effective 100 rankings.

Tarek Miknas, CEO of FP7 McCann MENAT, which includes the Dubai agency, said, “It’s a great honor for us to be recognized as the most effective agency in the world in the WARC Effective 100 rankings. I am also thrilled to see that Cairo ranked #17 and Beirut ranked #30 in the world. In a dynamic, challenging and rapidly-evolving economic and cultural environment, through the collaborative power of our network of agencies, bringing together a range of regional and global expertise- we are reinventing the way to speak to our consumers and partner with brands every day. And this recognition for effectiveness proves just that.”

Tahaab Rais, Regional Head of Strategy & Truth Central at FP7 McCann MENAT, added, “This recognition also proves our consistency in generating volumes of creatively effective work on big brands and the persistent focus, from our teams, on making sure every single brief is seen as an opportunity to create ideas that influence our culture and our clients’ business. One look at the range of ideas shows the range of clients we’ve been recognized for. This has also meant that our brands such as Babyshop, Puck, Emirates NBD, and Unilever have topped the global rankings in their categories too.”