Cortlan McManus, Head of Content Practice at Publicis Media.

I work with great people who inspire me to be better than I would be myself. I get my hands dirty in <code> to think of internal products that allow us to make better products for our clients. We think about people – their problems – and the solutions that our clients can offer. After validation, we go off and make stuff. And if we do it strategically, our audience makes stuff with their taps and swipes.

Recently, my mom asked me, “So, son, what exactly is… content?” I asked her, “Moms, do you mean, like, what does a typical day look like?” She said “Yeah, sure, honey.”

This is what I told her: